The "Best and Brightest Companies to work for" and the "Best and Brightest in Wellness" are lists of companies that score the highest in the B&B organization's scoring. Companies with 20 or more employees can apply to be ranked. Surveys of employees and management are conducted to determine company culture and rank the applicant companies. The applicant companies are presented with comprehensive reports on employee environment and corporate culture. In western Michigan there are 185 winners out of thousands that applied.

 

For more than 25 years the B&B organization has tried to raise performance, leverage tools, share knowledge, and engage leaders to continue to improve the workplace. The initial application, which includes the surveys and the reports, costs between $200 - 400, depending on the size of the applicant. The organizations that make the list can access resources in DEI, wellness, team building, hybrid work, leadership, talent recruitment, best employment practices, and more. 

 

This information is offered through webinars, speakers, peer groups, discussions, and town halls. Some of the presentations qualify for Continuing Education credits. There is a national conference that offers all of these in person.

 

There are 20 different markets in which organizations can apply to be the "best and brightest". Best and Brightest started in the Midwest, but is expanding. Nationally they only publish the top 101 organizations and the Wall Street Journal is their partner.